Could zero waste be the buzzword of 2019? It is dominating the media at present and rightly so. It simply means moving away from a linear economy towards a circular economy (building things to last and be used time after time).
However the future also needs regenerative businesses. Entrepreneurs of the future need to strip away all preconceptions about how to operate within the business world. Organizations need to return to their core, to build something responsive, innovative and resilient.
Simply put we have replaced the well-known disposable packaging for glass bottles. Everyone knows glass can get infinitely recycled but we are going beyond this. We ask that you return, instead of recycle. We will collect, sterilize and refill every bottle that gets used, keeping them in production for as long as is possible, and then at the end of their life they can get recycled along with other glass products.
Packaging wasn’t fully avoidable, as we needed to label the product, plus the boring yet necessary legal info such as nutrition and best before date etc. However we avoided sticky plastic labels and opted for cardboard ‘collars’ that can be recycled or returned with the bottle. Every delivery is done in Sylvia our fully electric van and all production is powered by renewable energy.
At ReRooted we recognize the need to go beyond zero waste towards a truly regenerative approach to products and services. We mindfully craft all of our decisions with this as a priority.
We know there is a need bigger than our own, we know that together, we can be stronger so we commit to continuously engage with our customers, our suppliers and our community to improve what we can, when we can.
This will include: working directly with organic farmers to support healthy crop rotation and to support a future of permaculture, to work with local charities to avoid food waste and to educate and inspire other local businesses to re-use over re-cycle. We are working with 1% for the planet to support their many vital projects, and want to connect or collaborate with anyone who has suggestions on how we can expand our regenerative impact.